Your Essential Guide to
Everyday Innovation.

Turn your everyday experience into bold solutions, without the buzzwords, burnout, or B.S. 

Start your innovation journey today!
Pre-order now for Exclusive Bonuses.
Expires September 3rd!

  • Innovation is at the core of every successful business transformation, no matter the size of your problem or your company. If you’re looking for a clear and data-driven approach to build your innovative skillset with confidence, you won’t find a better book than Innovation-ish by Richard Braden and Tessa Forshaw.

    Martin Lindstrom, New York Times bestselling author of Buyology and The Ministry of Common Sense

  • Innovation-ish is an actionable playbook for every aspiring innovator. Whether you are a CEO, a startup founder, an executive, or a student, its frameworks will help  you succeed because they capture how real people solve real problems."

    Stefanos Zenios, Professor of Entrepreneurship and Faculty Director of the Center for Entrepreneurial Studies, Stanford Graduate School of Business

  • From microloans to megaprojects, Innovation-ish makes the case that breakthrough thinking isn’t about scale, it’s about mindset. Whether you’re at your kitchen table or sitting in a Silicon Valley boardroom, if you want impact that grows with you, start with Innovation-ish.

    Premal Shah, Co-Founder Kiva.org, Board Member Center for Humane Technology, Change.org Foundation, Watsi, and VolunteerMatch.

Stop dreaming about innovation. Start doing it.

Innovation-ish gives you everything you need to spark original ideas and build groundbreaking solutions today.

Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World is your no-nonsense guide to unlocking your innate creativity. Expertly crafted by design strategist Richard Braden and cognitive scientist Tessa Forshaw, this book skips the fluff and dives straight into actionable strategies to ignite your innovative potential.

Innovation-ish demolishes the myth that innovation belongs only to "geniuses" and offers six practical mindsets anyone can adopt immediately. Packed with clear, actionable steps, it's the definitive guide for managers, executives, entrepreneurs, founders, and team leaders ready to turbocharge their organizations, projects, and careers.

Innovation Matters More Than Ever

From Businesses to Individuals, Innovation Drives Growth, Success, and Positive Change.

Innovation isn’t just a buzzword — it’s a necessity. But why is it so universally sought after?

  • Businesses and Organizations: It’s the key to staying competitive, growing revenue, satisfying customers, increasing productivity, and attracting top talent.

  • For Employees and Individuals: It opens doors for career advancement, fosters personal growth, boosts adaptability, and provides a sense of creative fulfillment.

  • For Society and the Economy: It drives job creation, fuels economic growth, and offers solutions to pressing societal challenges.

In a rapidly changing world, innovation is the engine of progress. But it can feel like an exclusive club reserved for a select few.

Anyone
Only Creatives and Geniuses
Can Create Breakthrough Solutions.

If any of this sounds familiar, you’re not alone.

Have you ever been told that creativity is an exclusive gift, reserved for a select few?

Or maybe the endless hype around explosive startups has left you questioning your own potential: “Who am I to be an innovator?”

Perhaps the sheer uncertainty of tackling a problem feels just as overwhelming as the problem itself.

Here’s the truth:
creative problem solving is a skill anyone can learn, and this book will show you how.

In a World Where Problems are Everywhere,
See Opportunity.

Be Innovation-ish.

Innovation-ish gives you a flexible, proven approach that works in the real world. Here’s how:

  • Swap Doubt for Confidence: Break free from myths, embrace risk, and take action without hesitation.

  • Move Faster with Clarity: Use small, concrete actions to maintain momentum, even in uncertainty.

  • Rely on Proven Playbooks: Use the Innovation Compass, Innovation Dynamics, and Move Maps to turn ideas into impact.

  • Reframe Failure, Embrace Ambiguity: Treat failures as data to learn from, and use ambiguity to spark fresh thinking.

  • Create for Real People: Use empathy, collaboration, and storytelling to design solutions that matter.

  • Innovate Responsibly: Balance your drive to create with ethical, social, and environmental responsibility.

Save today with the limited time deals below!
Pre-order by September 3rd.

Order Your Copy of Innovation-ish Today

Interested in multiple copies for your group or organization?

Get Your Exclusive Gift with Pre-Purchase!

About Rich and Tessa

After years as design educators at Harvard and Stanford, Rich and Tessa consulted with clients around the world.

They have seen that anyone, regardless of their background, can be Innovation-ish!

And, they share the latest relevant cognitive science research in a compelling and digestible way—no degree required.

Be Inspired by People Like You

See how others turned hesitation into action—and found creative success.

With Innovation-ish, you’ll be able to:

  • Learn from Rich and Tessa’s years of experience with clients and in the classroom

  • Explore innovation with behind-the-scenes access to exclusive case studies involving courses, companies, and institutions grappling with innovation growing pains

  • Learn from others through stories of how they discovered innovative new solutions by unlocking their creative potential

  • Unlock your creativity by clearing away the hesitation that holds you back from starting

  • Break down challenges into small, doable actions that that get you started

Your Innovation-ish Starter Kit

Sign up for our newsletter and we’ll send you Chapter 1. A simple, powerful guide to help you begin your breakthrough journey!

Submit you email to join our email list.

Wherever You Are, This Is Your Next Step

Whether you’re starting fresh or scaling up,
Innovation-ish meets you right where you are.

This guide is a must-read for everyone on their innovation journey!

  • If you’re new to innovation, you’ll find it easy to begin

  • If you’ve attempted innovative projects before and struggled, you’ll learn how to overcome barriers that used to hold you back

  • If you struggle with imposter syndrome and wonder, “Who am I to be an innovator?”you’ll see that you already have the skills, tools, and creativity to succeed

  • If you’re an experienced innovator, you’ll learn ways to accelerate and build on your successes through a new lens.

Unlock innovation and breakthrough thinking across your team, club, or direct reports.

Spark new ideas, strengthen collaboration, and bring a fresh approach to real-world problem-solving—with a special offer built for small groups and team leads.

Limited Time Offer
Expires September 3rd

Jump-Shot

5 books
Investment: $150

  • 5 Hardcover copies of Innovation-ish
    (ships September 3rd)

  • Immediate access to pre-release Chapter 1

  • Exclusive book discussion guide to fuel conversation and action

Over $375+ in value
Save $225

Innovation for Anyone Group

From small teams to entire organizations, equip your team, book-club or company with breakthrough thinking—choose the perfect package for 15 to 500+ people.

Take Advantage of These Savings Before They Expire on September 3rd

Roof-Shot

15 books
Investment: $450

  • Exclusive 20 minute virtual Q&A
    with Rich and Tessa
    (limited availability)

  • 15 Hardcover copies of Innovation-ish (ships September 3rd)

  • Immediate access to pre-release Chapter 1

  • Exclusive book discussion guide to fuel conversation and action

Over $1,475+ in value
Save $1,025

Cloud-Shot

50-100 books
Investment: $5,800

  • Exclusive Webinar
    with Rich and Tessa

  • 100 Hardcover copies of Innovation-ish (ships September 3rd)

  • Immediate access to pre-release Chapter 1

  • Exclusive book discussion guide to fuel conversation and action

  • Digital poster of Innovation-ish concepts to inspire and spark ideas

  • Immediate access to Innovation-ish Glossary

Over $17,400+ in value
Save $11,600

Orbit-Shot

100-500 books
Investment: $23,600

  • Exclusive LIVE event
    with Rich and Tessa

  • 500 Hardcover copies of Innovation-ish (ships September 3rd)

  • Immediate access to pre-release Chapter 1

  • Exclusive book discussion guide to fuel conversation and action

  • Digital poster of Innovation-ish concepts to inspire and spark ideas

  • Immediate access to Innovation-ish Glossary

  • Extensive Reading List to explore creativity and innovation

  • 3 Research backed tips for developing creative skills

Over $70,000+ in value
Save $46,400

Ask us for a custom package (hello@innovationish.com) to meet your needs including books, workshops, keynotes, virtual or in-person training and bonus material.